Your website is not a brochure. It is a system.
Video on the way, Josh is filming: Josh on websites that actually work
A brochure sits there. A system captures demand, routes it, measures it, and compounds.
Ask a simple question about your current website: what does it actually do?
If the honest answer is 'it exists', you have a brochure.
A system works differently. It has a surface for every kind of demand: service pages for searchers, Go Pages for campaigns, a directory hub for social traffic. Every form tags where the lead came from. Every page is measured. When something works, we push harder on it. When something does not, we change it that week.
That is what we mean by systems that move you forward. Not a redesign every three years. A machine that runs every day.